Dynamic Seating: Efficiently Fill your Events & Optimize Sales

Are you tired of the tedious and time-consuming process of managing traditional seating arrangements for your events? Have you ever wished for a more efficient way to assign seating arrangements that leaves less seats empty and ensures your events fill to capacity?

If so, then a dynamic seating system could very well be the solution you've been seeking.

What is a Dynamic Seating System?

As the name would suggest, this feature automatically assigns ticket buyers a seat based on a section of the venue instead of a specific seat. Ticket buyers choose the section they would like to sit in and the dynamic seating handles the rest.

By allowing the system to assign optimal placement within a section, it fills capacity in an efficient way that accommodates groups and single ticket buyers with ease & allows for total flexibility of seating changes right up to the day of the event.

Let’s dive into what makes our Dynamic Seating great..

Why you should choose Dynamic Seating over a Seat Picker

The most common form of seating system available is a traditional seat picker which allows either the event organizer or the ticket purchaser to select and confirm their seats. The problem with this however is quite evident, creating a seat picker is a huge drain of time and resources, seats are selected by attendees inefficiently and crucially, the ability for groups to sit together are limited when random spots get filled by solo attendees selecting their seats.

What often occurs with a traditional seat picker is that customers battle with each other for the best seats in the house, impacting your platform’s stability.

A dynamic seating system eradicates these problems by prioritizing filling your event to full capacity whilst adapting to any needed attendee accommodations. The system can adapt to any changes, whether it’s a large groups buying tickets or attendees needing priority seats based on medical conditions.

The system will still give first ticket buyers the best seats whilst providing the stability to fill seating sections optimally.

Crucially you’ll also have total flexibility to re-assign seats up to the day of the event without needing to rebook tickets. If an attendee with a medical condition reaches out needing an aisle seat, simply changing their seat will dynamically update other attendees’ seating to accommodate without any headaches.

How our Dynamic Seating Works

Using our dynamic seating, when a ticket buyer purchases a ticket they are able to choose a ticket located in a section of the venue, either through a menu of options or by using the section map that can be tailored to events.

When a ticket buyer purchases a ticket within a section of the venue, the dynamic seating gets to work, taking into consideration a number of important factors:

• The number of tickets purchased - how large is the group?

• The ticket types purchased - are all the tickets the same type or different?

• Which section of the venue did the attendee choose?

• The time and order of their purchase

The ticket buying experience is streamlined and optimized to work both on desktop and mobile. Handling customer support around seating is extremely easy as any changes you make will dynamically adapt seating for others in the background, saving you the hassle.

Putting Dynamic Seating Benefits into Practice

Dynamic seating is perfect for events at any scale & a stellar example of the system in practice can be found with GET Protocol's partner Djebber, the ticketing arm of cabaret group De Keet who manage headline comedians in the Netherlands.

Routinely filling venues & providing evenings full of laughter, Djebber offers ticket sales for comedians such as Jochem Myjer, Ronald Goedemont, Henry Van Loon and a plethora of other talented acts.

Using the White-Label's dynamic seating, Djebber's ticketing has made full use of the dynamic seating system to bring fans together in an efficient & hassle free way.

Laurens van Westing, who works with Djebber to setup ticket sales shares his thoughts on the Dynamic Seating:

'What really makes the Dynamic Seating potent is the flexibility it provides..

It has benefits for all involved parties: the organizer can make sure every group is seated together even when not all tickets are bought in one purchase, it gives the venue the flexibility to make last-minute changes to the floor layout, and the ticket buyer still has a saying in where they are seated

About 36 hours before the event I simply click on the "Autoseat" button and within seconds the venue is filled to perfection. It efficiently looks at where to place all ticket buyers and assigns them there in the best fitting way. It automatically fills "gaps" of two and three seats with groups of the same size so that no space is unused.'

A Plethora of Tools in the White-Label's Arsenal

If you’re liking the sound of our dynamic seating, you’ll be happy to know that it’s only one of the plethora of state of the art tools that our White-Label comes equipped with to provide you greater control over your ticketing.

Our White-Label also:

• Eradicates ticket scalping at a wide-scale level through anti-scalping mechanisms.

• Gives you control of revenue and data across both primary & secondary markets.

• Gives you verifiable customer data that you can export into your CRM.

• Real-time analytics on ticket sales & scans.

• 3x reduction in scanning times through our ticket grouping system.

• Future proofed fan engagement through NFTs & Web3 channels.

Discover more on our White-Label product page & reach out today on our Contact page to schedule a demo with us.